Rumours are swirling that the Miami Dolphins are going to change their logo. Although the new logo looks nice, it has the stench of marketing on it. Clearly a PR professional decided to make it more marketable. It's a real-life Poochie, created without considering that whatever you do, it's still going to be a football team named after playful, universally loved creatures.
They've made the sun look more realistic, not like something off of 1960's wallpaper. Gone is the comically determined look on the dolphin's face. But most of all, he's no longer wearing this precious little helmet. I remember Dennis Miller, during his ten minutes as a Monday Night Football commentator, noting that the dolphin is strangely not wearing a Dolphins helmet. (See? Don't say he never contributed anything to football.) So I would have thought that if they were going to change the logo, it would just be to add that one fractal touch of the dolphin wearing a helmet with a dolphin on it that's wearing a helmet with a dolphin...
Some teams just can't get away from a cartoony logo. The Pittsburgh Penguins tried to go all serious with their art deco penguin logo of the 90's. But eventually they saw the light and went back to that cartoon penguin that wears gloves and skates but no other clothes. Yes, there are teams that benefit from having a childish logo angried-up. The Toronto Raptors have have been better off de-emphasizing their basketball-playing dinosaur logo (who is also not wearing a Raptors uniform.) But the dolphin is fun. And being associated with a team that has some success in its history helps.
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