I, on the other hand, have no children, and thus I have only great insights into popular culture. I survived the Eighties, and now I've survived seeing them get retro chic. In all that time, I've noticed that for all the change in the world, some things remain constant. So I thought I'd do what I could, and start passing that knowledge on, as it occurs to me.
The first instalment, in keeping with the Olympics is this: Athletes retire, records fall, sports come and go. But you can rely on Nike to never sponsor the Olympics, then come up with a clever ad that comes as close as it can to referring to the games without actually mentioning them.
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