Majr Mergr

Rumours are that Yahoo has bought Tumblr.  Is this a good thing?  A couple of troubling things right away:

• Yahoo likes to spell their name as, "Yahoo!" and Tumblr likes to use, "tumblr."  So the combined entity has a deep corporate culture of trying to make punctuation part of their name
• Yahoo already owns Flickr, so their corporate identity - the equivalent of McDonald's McSomething and Apple's iSomething - will be to leave out the last 'e'.  Get ready for Readr, Networkr, Weathr.

I've already slagged Yahoo once, so I'll try to be brief.  I doubt this is really going to turn around Yahoo's fortunes.  Tumblr is valuable, but does it make sense to spend that kind of money on an Internet service that's only sort of different from a bunch of other services (Blogger, Twitter, Facebook.)  It looks like it will join Yahoo's stable of products that are sort of like social networks but don't really fit together.