McDonald's has had "third pounder" burgers for a while now. Of course, that can lead one to be cynical about western diets, since the quarter pounder was apparently not enough anymore. And in that cynical vein, it occurred to me to wonder how many customers choose the quarter pounder over the third pounder, wrongly thinking ¼ is bigger than ⅓.
But then I realized: This is McDonald's. They would never introduce a sandwich without researching and focus-grouping it within an inch of its life. If they think people will know that third-pound burgers are bigger, it's because they've done the research behind it. So it's undeniable: North American consumers understand basic fractions.
Still no idea what the Third Pounders are called in Europe. For that, we'll have to wait for the Pulp Fiction sequel, and that will have to wait until Quentin Tarantino sells the rights to Disney. Okay, I've crossed the line from "blogging" to "stream of consciousness," time to go.
But then I realized: This is McDonald's. They would never introduce a sandwich without researching and focus-grouping it within an inch of its life. If they think people will know that third-pound burgers are bigger, it's because they've done the research behind it. So it's undeniable: North American consumers understand basic fractions.
Still no idea what the Third Pounders are called in Europe. For that, we'll have to wait for the Pulp Fiction sequel, and that will have to wait until Quentin Tarantino sells the rights to Disney. Okay, I've crossed the line from "blogging" to "stream of consciousness," time to go.
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