Tuesday, July 31, 2012

The Big Q Stands For Questionable

For a while now, Quaker State motor oil has been advertising a promotion: if your car gets to 400,000kms (using Quaker State, I assume) they'll pay you the amount your car is worth.  They're not buying the car - you get to keep it - you just get the money you would have gotten if you sold it.

This begs a couple of questions.  First and most obvious: how much is a car with 400,000kms on the odometer going to be worth?  Less obvious but more damning is when you think how this deal is going to work for them.  If your car lasts a long time, they pay;  if your car doesn't last, they don't pay.  Essentially, they're betting against your car lasting!

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