Occasionally you see guerrilla marketing, where the intent is to get people talking about the ad itself, thereby creating a groundswell of word-of-mouth. I try not to get involved in this, since I'd rather not be a part of someone's cut-rate marketing campaign.
But yesterday, I saw an element of guerrilla marketing, and thought it was both unusual and clever, but didn't mention it online to avoid being a pawn of advertisers. But then I found myself wondering if I'd actually seen it, or just dreamt it up. So I had to go online to reassure myself of my own sanity.
If you are in the same boat, let me reassure you. Yes, that was a tiny little billboard advertising the new Ant-Man movie. It seems the campaign started a while back, but they must have ramped it up with the release in just over a week. So no, I hadn't somehow forgotten that I'd taken a large dose of psychoactive drugs.
So, an ant-sized billboard for a movie about a tiny superhero. That is pretty funny, I have to admit. It makes me sorry that this is probably the movie that will prove that Marvel can't be successful with all their characters. But please do me a favour, and don't talk about this with anyone so I won't feel like a marketing tool.
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