Is It (Frozen) In You?

You've got to admire companies' attempt to repurpose their products to meet the latest trend. But sometimes they overreach, as with this product I recently saw in the grocer's freezer:

Why have a plain old popsicle - like some kind of child - when you can have a Sport popsicle for Frozen Hydration.

My apologies for the blurry photo; I'll just have to tell you that the package also brags about being gluten free. So they have everyone covered.  Or they will once it's also organic.

Thanks, but I'll reserve judgement until I see an athlete sucking on one of these on the sidelines.  Or, see them drop a crate of them on the coach after winning a championship.