Someone is building a condo tower on Miami aimed at the super rich. And when I say super rich, I don't mean someone who can afford a condo in Miami. They are trying to target billionaires. It's called the Porsche Design Tower, because it is being designed by Porsche Design (the cash-in-on-the-name division of Porsche, the car company.)
It's appropriate that the building is associated with a car company: The big draw is that it actually has a car elevator in it, so you can park your car (actually, "cars") in a garage adjoining your condo, with a glass wall so you can enjoy a view of your automotive collection in your condo. And your cars can be terrified by the view from the sky they were never meant to experience.
This brings up something I've thought odd about rich people: their desire for expensive versions of inherently cheap things. The best example is in plane seating. Airlines keep coming up with more luxurious first or business class seats, with mini desks, seats that recline into something approximating a bed, etc.
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| Emirates first class, which you can see in Google Streetview |
If you look at the first class cabin in the context of an airline cabin, it looks luxurious. But in any other context it looks torturous. Imagine walking into the office of your new employer and seeing that all the desks look like that; you'd either leave, or form a union. Or to put it another way, the occupants of these seats will be paying tens of thousands of dollars to spend seven hours in an environment that's less comfortable than a modest basement apartment.
And this condo tower is much the same. It's still prone to all the problems of apartment/condo living. You still might get caught with a neighbour that plays loud music, or someone who smokes on the balcony. And worse, in this tower it will be a smelly cigar, and music played by the actual band.
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