Percent of people who use full-size wall calendars:
I'm thinking about 25%
Minus people who get free calendars from charities, companies, the milk marketing board etc.:
Knock it down to about 10%
Multiply by the population of the city:
That's about 400,000, so it comes to maybe 40,000 calendars to sell in the city per year.
But!
Number of calendars on sale at kiosks in local malls:
3,000,000 (approx.)
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