Sunday, October 28, 2012

The Schlock Heard 'Round The World

There have been a lot of ads on TV for the latest game in the Assassin's Creed franchise.  Or more accurately, there have been two ads that they've shown over and over.  This game takes place during the American Revolution.

The one ad uses the song, "Coming Home," which subsequently sticks in my head for the next couple of hours.  That doesn't really seem to be apropos for either assassins or the American Revolution; but then there seems to be a tradition that video game ads have music that has nothing to do with the game itself.

The other ad uses "America The Beautiful," which is at least on topic.  Though if you listen to the lyrics of the song, like, "For amber waves of grain, For purple mountain majesties...From sea to shining sea" you realise the song is mostly about places America added long after the revolution.  But more troubling, they prominently feature a line saying the revolution is about "whether Americans are to be free men or slaves."  For one thing, comparing unfair taxation to slavery is just a bit over-the-top even by the standards of American jingoism.  But more to the point is the (presumably accidental) irony: God forbid anyone in colonial America should be enslaved.  If you were wondering whether many African-Americans had broken into the gaming industry, there's your answer.

No comments:

Post a Comment