If I ever find myself CEO of a company, I'm going to try to remember the following: don't appear in my company's TV commercials. There must be something that urges them to be their own pitchmen. It could be to save money, or it could be a by-product of the big ego a person needs to get that far in the corporate world. But I suspect that the blame can all be laid at the feet of Lee Iacocca and Dave Thomas.
They were the only execs who made good TV ads. But after them, everyone with a corner-office thinks they can do it. But Iacocca was a gifted speaker; he made it look easy because he was so good at it. Thomas, on the other hand, had a kind of anti-charisma. You felt comfortable with him because he didn't come across as polished and artificial.
Unfortunately, for every one of these guys, there are five of the Alarm Force guy. So remember execs, stay in the boardroom, and get your products pitched by attractive families with dumb husbands.
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