We Don't Have To Take Our Clothes Off

It was a news story that caught just about everyone’s eye: Playboy is going to stop publishing nudity. So…

Things The Teenage Me Would Never Have Believed About Life In The Future, # 27

Playboy will voluntarily stop printing nude pictures of women. They’ll do this to try to increase circulation. Specifically, they’ll be hoping to get more younger readers.

Of course, the explanation for this new strategy was fairly obvious: porn is just too easy to get in this age of the Internet. I mean really, you’re on the Internet, why are you reading this now? You could be looking at porn. In that light, I really appreciate your readership.  Anyway, this is just another example of a new medium forcing old media to reassess what they do best. So non-nude Playboy is just like abstract art, when you think about it.

And it just might work. Playboy without nudity is essentially Maxim, which I see has about ten-times the circulation. They could position themselves as the more urbane version of the bro magazines. Strangely, Playboy would seem like the sophisticated version, and we could one day see someone reading a copy of Maxim, inside a copy of Playboy.

The lack of nudity would allow it to be sold in more places, so that would open up new markets. But perhaps more importantly, a lot of people will probably feel more comfortable buying it. That is, after all, the oddity of men’s magazines: Playboy has given up selling nude pictures of women - since you can get them for free on the Internet - yet Maxim has made a mint selling sexy but not nude pictures of women, which you can also get for free on the Internet. Essentially they are selling permission. It’s socially acceptable to look at a magazine from the local store, in a way that surfing for porn on the Internet is not. So Playboy is just looking for a little more acceptability.