The hockey season is back, and with it are the TV commercials reminding us how much we love hockey. Of course, you could understand any advertiser using the country's favourite sport to reach the Canadian heart. But for some reason, it's no longer people associated with hockey telling us how great the product is; it's people telling us how important hockey is to Canadians. Ron MacLean is coming to your hometown to tell everyone how much the town loves the sport. That kid on the Scotiabank ad gives us a rousing speech about the imagined benefits of hockey to everyone. And it's only a matter of time before Nike does another montage of players of all ages taking the ice, while the narrator talks about how passionate we are for hockey, yes all us Canadians like Nike can't get enough hockey.
I wonder if it's like this for other countries that have a big national obsession/sport. Say, Indian ads reminding everyone how much they like Cricket. That would be strange, especially if it's done as a big musical number. At least, I assume their commercials are just like their movies.
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