Wednesday, August 28, 2013

A Hellish Utopia?


I'm sure you've seen this TV commercial for the console version of Diablo III:



Now let's count the modern TV ad rules broken here:
  • Man doesn't act like child
  • Woman isn't humourless
  • Woman doesn't look down on man
  • Man and Woman share an interest
  • Play isn't equated with childishness
  • Woman is comfortable with technology
  • Woman is geekier than the Man
  • Geeks aren't ridiculed to make everyone else feel better
Could this be an indication of the gap between the cultures of the Internet and Television?  

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