Thursday, June 7, 2012

Movie Marketing Challenges

About that ad for Cosmopolis, where Robert Pattinson asks a woman to tase him:  At first I thought it was a poor choice of scene to show.  They're trying to promote it as an intellectual movie, yet the rich young business man driven to self-punishment out of boredom with the modern world seems kind of heavy-handed.

But it's actually brilliant marketing.  Between people who want to see Robert Pattinson shirtless, and the people who want to see Robert Pattinson get tased, that probably covers 90% of movie goers. 

BTW, I started reading the book Cosmopolis, but lost interest.  I had no idea there were dinosaurs in it.  Maybe I'll have to pick it up again.

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