Now you might take this as evidence of the station's continuing watering-down of its "New Music" format. (Nickleback? Excuse me?) But the song in question was a recent Jack White single that is more solidly in their musical target area than the warmed-over nineties hits that they've come to rely on. Gratuitous video link!
My point is, this isn't exactly what you would expect to hear in the grocery store. Even among White's oeuvre, it doesn't make one want to spend.
So was this the career-ending act of a Musak programmer who finally snapped after one too many Coldplay tracks? I don't think so, since it seems to be part of a mini trend. In the past few weeks, I heard the following songs you never would have expected to hear in grocery stores:
- Sour Times - Portishead
- Once in a Lifetime - The Talking Heads
- Lullaby - The Cure
- Suburban War - The Arcade Fire
So what's going on here? Has Musak started looking outside the Top 40 for material, much the way TV commercials have started using Indie Music? Or have they just noticed that this town hasn't go many natural food stores, and hipsters gotta eat too.
P. S. : What do you call a post-script to a blog post? "P.P." for "Post Post" just sounds stupid, and "epilogue" is pretentious. Anyway, while typing the above post I searched YouTube for "Once in a Lifetime," just to make sure that is in fact the name of the song. I was disappointed to see Michael Bolton's song of the same name at the top of the search results. But that disappointment turned to joy/derangement when I saw the following further down the list:
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