Generally, these are laid-back romantic-comedies, though there isn't even the pretence of going after the bro market, so the stories are very focused on the female character, and not a hint of slap-stick or gross humour. And there's a theme of people finding themselves, finding their love of Christmas, or, a new appreciation for their small town.
Interestingly, they seem to be mostly made in Canada. For one thing, we've become the cheap film capital of the world, and we have snow. And that leads to something interesting: The stars of these movies are either soap stars, or people who used to be on sitcoms. But most of the supporting cast are Canadian actors. Even if you don't know them, you've seen them in commercials. But the mainly American audience for these movies wouldn't know this, they'd just wonder why the same few people keep popping up in one movie after another, and assume that these folks have somehow decided to specialize in just holiday-related roles.
I've complained in the past about the ubiquity of Christmas, and how long we celebrate it, so you'd think that I'd be really annoyed by these movies. And yet, I'm not. For one thing, I don't hate Christmas, I just hate having it shoved down my throat non-stop. I find that it's quite pleasant having Christmas in nice little parcels that I can take or leave, even if they start early and schmaltzy.
My only complaint is that, as I said, these movies are all variations on a theme, and it would be nice if other networks concentrating on different genres would offer their own Christmas movies. That could be difficult. Like say, there have been only a few Christmas horror movies. And there aren't really any sci-fi Christmas movies beyond Santa Claus Conquers The Martians. And twenty-eight Doctor Who specials.
Of course, there's a discussion every Christmas about whether Die Hard counts as a Christmas movie, since it doesn't have much in the way of Christmas themes, but does take place on Christmas Eve. I always thought that argument was kind of silly, but perhaps I'm being too harsh. It's just the first of a new wave of Christmas action movies. The next one should be along any time now.
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