Sunday, November 4, 2018

All About That Bass, No Pressure

At a recent hockey game, a commentator was discussing the scoring slump of Max Pacioretty, the winger for Las Vegas who was acquired in an off-season trade. The commentator said that he had asked a local reporter if he was under any pressure because of the lack of scoring. That reporter just said, of course not, it's Vegas. After all, hockey teams don't get nearly the media exposure in the US, even in markets where the sport is popular. The subtext is that Pacioretty had previously played his whole career in Montreal, where players are constantly in the spotlight. Had he started the season this slowly there, it would have been the only thing the city was talking about for a week.

And that's a concern that comes up a lot in Canada. Our hockey teams have never been great at attracting free-agents. Sure, the Leafs signed John Tavares this summer, but generally we haven’t made big splashy signings, and we'd like a better idea of why. Some say it's higher taxes, some say it's the cold winters. But if that were true, northern blue states would have the same problem, but it doesn’t work out that way. So many wonder if it's the media fishbowl that we put our hockey players in.

It’s great if you’re a successful hockey player in Canada; you’ll be treated like a god. But there will be a lot of pressure too. The unfortunate aspect of this is that it’s a negative with little upside. In most sports, being under the media microscope comes with more money or a better chance or winning. That’s why people love to sign with Barcelona or the Yankees. But the NHL’s salary cap means that you get the same money wherever you sign. And with that, the chance of winning is no different for Canada’s hockey teams, and the evidence is that they have even less chance. It seems that all things being equal, players would rather not have the pressure than risk it to get extra fame.

I've heard a lot of people over the years discuss this price of fame outside the context of sports. Is it worth the fame and fortune if you can't go about your life in peace and privacy? I remember a DJ once hypothesizing that bassists have the best life of any musicians. They get the same share of the money, as well as the cheers and whatever happens backstage and in the hotel. But once that’s over, they can go about their lives in peace with no one recognizing them.

But being a hockey star in the US is a similar perfect balance. Mostly, you go about your life unbothered. But then every few days you get to spend a few hours surrounded by adoring fans cheering you on. Within the arena, people know who you are and care about you, but once the game is over you go back to anonymity.

I know it's sacrilege to say, but the Americans have it right, in their own way. They care just enough about hockey, but not too much. Indeed, that’s how the whole world should work: We have this big event where everyone is really excited and has a good time, but when it’s over, we put it aside and stop worrying about it, and treat the participants like normal people. Yes, we should all learn from American hockey fans. When they show up.

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