My Reputation Precedes Me

There's a lot of talk about how much advertisers know about us. Of course, there's not a lot of respect for privacy, and companies want to assemble as much data about us as possible so they can give us the most targeted ads. My response is that I wish my ads were targeted to me. No, I don't want to download Candy Crush! What have I ever done that would make you think I want to play that? Being human sure, but the point is, it's not really a good use of the data about me.
But on the other hand, there's plenty of data out there that we hand out voluntarily. When I tried using Microsoft's new Edge web browser, I was shocked to find that it presented me with a list of recent scores of my favorite sports teams. How did it know? My phone knows my favorite teams, since I put them into the "Google Now" feature to get updates on them. But that's a Google product, and they don't talk to Microsoft.
So here I was, worried that my laptop had hacked my phone, all in an effort to please me. But then I remembered that had inputted my favorite teams into Windows 8.1 to get scores in one of those squares in that weird time interface. Of course, like most people, I tried to avoid using that interface, so I forgot all about what if told it about myself. But apparently, in some Microsoft computer somewhere, there's a notation that I'm looking for Raptors scores. And that my affinity for Minesweeper somehow translates into a desire for Candy Crush. (Completely ridiculous - Minesweeper is true strategic, intellectual timewasting.)
But this brings up a question: how much other information have I left out there. I can't count how many sites I've signed up to, or created a log in for, but no longer use. I remember using a movie recommendation site in the nineties. So somewhere out there a computer knows all about the movies I liked as a twenty-something. But we've probably all left a digital impression of ourselves behind us. I don't know if anyone tries using that data, perhaps trying to link the info in abandoned accounts with the information they have about us today. Who knows how accurate that process is. They could be confusing me with an old GeoCities account for a James Roe. And he really loves Candy Crush.