Chief Administrative Officer Of Simpleton

I notice there's a local business called XTC. See, it sounds like "ecstasy" geddit? You occasionally see those letters used together, since:

• It sounds clever
• The word implies positive, joyful feeling
• For the last twenty years or so, it also implies a dangerous, rebellious side, thanks to the drug Ecstasy
• No one can remember how to spell extacy

Probably the most famous use of the alphabetic pun was the eighties new wave band XTC, though people unfamiliar with its previous use have been rediscovering and reusing the name ever since.  For instance there used to be a record store in Kitchener called "X-Disc-C." (I assume it would be unrelated to the business I saw today.

But what's worth mentioning here is that on closer inspection of the sign, I saw that this was "XTC Logistics." So I'm left wondering what led them to think that "ecstasy" was the thing needed to sell business logistics. Even before you get to the drug connection, that seems weird. And Ecstasy isn't exactly the drug you would want associated with business logistics; it doesn't sound too efficient. Surely you'd prefer to hire Crack Logistics.

So I can only assume that this business was founded by someone who was a big fan of the group.  Their best known song was "Making Plans for Nigel."  That's sort of like logistics.  But I'd still want to get a competing bid from Flock Of Seagulls before hiring them.