If I’m reviving my blog, I guess I will also have to do another of my annual complaints about Christmas overload. I’d do my usual attempt to prove that I’m not some hateful curmudgeon who rejects all the spirit of the holiday, that it’s not me, it’s just unreasonable to for anyone to be expected to have a holiday force-fed into your brain for two months like something out of A Clockwork Orange. Wait, have I already used that analogy to describe it? Dang, I used it in 2016.
This year, I can get across the concept by telling the anecdote of how I had a wonderful stroll through the Wal-Mart Christmas department, revelling in the fun, low-pressure enjoyment of exploring all the decorations. I don’t even care that it’s mass-manufactured, commercialized cheapness; that’s part of the magic of Christmas. I walked out feeling full of Christmas spirit, but also feeling like I’d had my fill. And then I remembered that it was only mid-November.
Anyway, that’s what I would have written, except that, I don’t really feel overwhelmed by Christmas this year. I’m not haunted by cheap plastic decorations everywhere. My brain isn’t involuntarily reciting carols every waking hour.
And it’s not hard to see why: I’m just not out in public as much. Doing more things online, and more shopping online in particular, I’m not exposed to mandatory Christmas cheer anymore. And is it just my imagination, or is it less ubiquitous now? It seems like decorations are more restrained now. Maybe all of society has turned down the intensity after Covid. Or maybe it’s another part of the Great Resignation: if a company can’t find enough under-paid workers to do the basic work of the business, then they definitely can’t spare the hours to have someone hunt down the inflatable Santa out of the storage room.
So this is a case of the modern world fulfilling its promise: More activities on the Internet allow us more freedom to create a life for ourselves that is unique to our needs and desires. Is it worth the hollowing-out of the retail sector? No, but it’s something to be thankful for the next time you’re browsing Amazon listening to your own music.
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