Towers With The Latest Trends

There's a common joke/completely-accurate-observation that when you see that a celebrity is trending on social media for the first time in a while, it gives an instant sense of dread. This is because there are only two likely reasons for the trending: the celebrity has died, or some despicable past behaviour has come to light. So you find yourself in the weird situation of being relieved to find that the beloved star is dead.

A large part of Canada went through a variation on this process earlier this week, when — without warning — the CN Tower was trending on Twitter.

(Shame on my phone's Amero-centric autocomplete for suggesting CNN but not CN, and then not suggesting "tower" as the next word after CN. At least it didn't change "Amero-centric" to "Amero-centeric".)

Assuming the tower doesn't have some skeletons in its closet, people jumped to the “death” possibility, which would be rather alarming, as the demise of the tower would take a number of people with it. Personality, I didn't worry, as there are a lot of less-scary reasons the tower could be tending. A change in ownership, a really great practical joke on the EdgeWalk, or the return of the Tour of the Universe ride (fingers crossed.)

But here's the weird thing: as far as anyone can tell, it was nothing. There was just a random swell of people mentioning the tower on Twitter, and that got it on to the list of tending topics on a slow news day. Toronto being Toronto, this was more than enough encouragement to get them Tweeting about their city. And the Rest of the World being the Rest of the World, people said, hey, I haven't thought about Toronto in years, let's post that picture from our visit eight years ago. Then add in Drake fans finally understanding the Views album cover. That pushed it further up the trending charts, which lead to all the people tweeting about how worried they were that it was trending, and it was trending even more. And Bam!: Twitter inception.

So it wasn't really anything important, but it was a good example of the fickleness of the automated systems that bring things to our attention in the modern world.