I’ve noticed a problem creeping into technology: So often, we don’t know what to call things. It used to be simple: WordPerfect was a “program” or “application.” MySpace was a “website.” Angry Birds was an “app.”
But now those are blurred together. Facebook is a website that is a social network. But many people access it on an app. Instagram caught people’s attention as a photography app, but it also allows people to access a social network. And you can access that social network through a website.
Yes, I know, this isn’t exactly rocket science. But it starts to break down whenever you’re talking to people who don’t have the best knowledge of technology. People want to try to classify a thing, and that’s difficult when so much of today’s technology is really an abstract service that is available in a number of ways.
In their effort to try to understand things, a person with little acquaintance with technology will often hang on to a particular classification. Say, they first encountered Facebook on the web, so in their minds it is, and will always be, a web site. But they first use Twitter as an app, so it will always be an app. So this person thinks of these two things as apples and oranges, even though they do essentially the same thing. And this sometimes leads to people trying to make bizarre arguments, like that Facebook is less popular than Instagram because people prefer apps to websites.
That’s why the “cloud” analogy — annoying though it may be — is quite useful. The cloud concept may be poorly understood by much of the mainstream population, but in today’s world that may be helpful. A vaguely-defined amorphous concept is pretty useful for defining services that may manifest themselves in our lives in multiple ways.
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