Friday, March 16, 2018

Radio Love Song

Recently, I heard a DJ mention that "Let's Dance To Joy Division" by The Wombats is his favourite song, and it appears on a Spotify playlist from the producers of Guardians of the Galaxy, presumably to remind everyone the franchise still exists while they wait for the next instalment in a couple of years.

I was intrigued, so when I got home, I looked the song up on YouTube (Still no streaming music for me. I listen to music the old fashioned way: files I've bought and downloaded.) The song is very good, though I wouldn't list it as my favourite. On the list of indie songs that name-check indie bands, I'd place it ahead of "Let's Make Love and Listen to Death From Above" by CSS, but behind "Daft Punk is Playing at My House" by LCD System.

But then it hit me how weird this whole experience was: A DJ mentioned a good song - but didn't play it - and I looked it up myself to hear if it was any good. That's not how the whole DJ concept is supposed to work; their job is after all to play good music. But today's radio world, it's just accepted that outside of college radio, the music is pre-approved focus-grouped demographic pablum, and the DJ's have no say in it.

But the DJ's themselves seem reasonably free to express themselves - after all, ads for radio stations usually promote them as much or more than the music. So we have the strange situation where DJ's can express their personality by talking about edgy music, but aren't allowed to play it.

Similarly, big-budget movies are okay with using obscure music in self promotion, even if the movie itself is a safe comic book sequel. So these two media may be restrained by the need to be safe bets, but don't mind acknowledging alternative choices the consumer might make. It's like some kind of weakened dystopia where Big Brother won't show you rebellion, but is okay with everyone talking about it.

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